OFF-SCREEN ADVERTISING

OFF-SCREEN ADVERTISING

Your brand can be made visible at various strategic places within the cinemas or multiplex malls; it is wonderful opportunity to display the products such as screen entry arch (3D pattern), sign ages (back or front light), staircase, box office, and standees. This makes audience to observe the products much easier.

Multiplex / Single Screen Cinemas:

Backlits: Thin LED Backlit Board. This is a thin backlit board with LED lighting and a snap on Aluminium / Iron Frame. The Backlight Board image is digitally printed on a transparent Film / flex in high resolution. LED backlit boards have the advantage of bright light that is homogeneously diffused over the entire portion of the image.

Digital / Sign Boards: It is the design or use of signs and codes to communicate a message to a specific group, usually for the purpose of branding / advertising. The main determination of signs is to connect, to transport information designed to assist the receiver with decision-making based on the details provided. On the other hand, promotional signage may be designed to influence receivers of the merits of a given product or service. Signage is different from labelling, which conveys information about a particular product or service.

Arch gate: It is a new design creates a sporadic quality of in and out-doors residential, commercial, retail and leisure spaces. Active with boutique browsers and café culture. Arch offers an accurately international high street fashion experience, leading to the sparkling retail galleria that provides the stage on which over 100 of the country’s top retailers re-define the face and future of shopping.

Standees: It is a large self-standing display promoting a movie, product or event. It is naturally made of foam-board, and may variety from big self-standing posters to extravagant three-dimensional display devices with migrating parts and lights.

Seat branding: This is called seat back advertising. All kinds of businesses opt for such kind of advertising as it offers longer period of engagement with the bystander. Usually, the whole theatre carries a same kind of advertisement behind their backs so that the person sitting behind them can see the ad.]

Advantages:

Our creatives will share a specific message in the way audience understand

Nice-looking and catches the attention of the audience

It helps in brand recall

It creates Strong visual impact to audience on the product

Eye-catching – It grasps audience’s attention