Theatre on screen advertisement agency services in Chennai

What Is On-Screen Advertising?

On-Screen (Cinema) advertising shouldn't be confused with movie trailers/promos – the “coming attractions” that immediately head the main feature. Movie ads come before the trailers, and they have been a presence on theatre screens since the first one opened in 1902.

The advertising of a brand on the large screen of a movie theater is known as on-screen cinema advertising. The audience that is seated in a movie theater to watch a movie is watching and hearing that commercial. Pre-movie ads or intermissions can play the cinema ad before the movie starts. The advertising that appears on the screen has the ability to pique the interest of a captive audience and creates a setting where customers feel at ease and they will be watching your ads with complete attention.

Stagnant or digital commercials appear either before the movie previews or intermission block. A very effective way of hitting a large percentage of the 18 to 49 educated demographics, and a great way to reach a captive audience.

Advantages of On-Screen Advertising:

  1. It delivers your communication to a confined audience.
  2. On-screen AD can use full sight, surrounding sound, and gesticulation to increase ad recall.
  3. Product image is often enhanced by the association with the movies on the big screen in full & Real color.
  4. Ads are positioned close to point-of-purchase as cinemas are located near or in suburban shopping malls and high-profile retail areas.
  5. Campaigns can be targeted by a specific demographic profile based according to the geographic location of the cinemas.
  6. Cinema Ads play on a wall-to-wall & ceiling-to-floor screen.
  7. Pitch darkness enables the audience to watch the Ads, unlike other media like Ratio, TV, etc.,
  8. Cinema advertising creates the intensified emotional reaction of viewing Ads with a group which creates a chance to discuss the product with each other.
  9. Cinema advertising may raid you as so “out of the box,” so different from other, more predictable advertising methods, that you may be curious to create an advertisement that is equally outside of the standard.

The duration of the ad would be 15, 30, or 60 seconds. The number of theaters/screens the ad will appear in which are advantages of communicating to a larger crowd.

Different types of Advertising media available for On-Screen

Ad Film:

We have creative crew who think out of the box to create AD films. We do not stick with regular formula as it may resemble some of the other products. We use modern technology to produce quality product. Our strength is exceeding client’s expectation rather than comprising quality for targeted budget.

Animated Slides:

There are only a few firms that create slides with animation; we are the best among them. Our strategy of making slides is not just branding the product, but instead creating enthusiasm in the audience to use/buy products/services. Our team does not expect the client’s input rather, we brainstorm ourselves and find out the best way to reach out to the appropriate audience.

Static Slide:

Of course, it is traditional style of branding methodology; however, we do not just stop having product elements in it. Instead, we create slide in such a way to reach to all type of audience. Our creatives explain what the product all about, not just keeping brand name and others etc.,

Why choose Lotus Media Services for Cinema Advertising?

Lotus Media Services is a Chennai-based 40-year-old business that began its journey in 1982. You can choose from a variety of ad formats, audience reach, ad length, campaign duration, and cinema screens across Tamilnadu with the assistance of our skilled and knowledgeable staff. This will allow you to run a grandstanding campaign that will build your brand and reach a large number of customers at a low cost.

With over 40 years of media buying, planning, and execution experience, we are able to offer high-quality services at relatively lower prices. Team Lotus Media Services is a group of talented and experienced individuals who work with the goal of providing high-quality services that combine creativity and value pricing. They assist their clients in a focused and concise manner. We had served thousands of customers and assisted them in successfully promoting their brands and reaching their intended audience.

What are you waiting for? The best cinema advertising plan is just a few clicks away. Lotus Media Services is the best place to find what you need for a cinema advertising campaign in Tamilnadu.

Contact us or write to us for additional information.