What is OFF-Screen Advertising?:

Your brand can be made visible at various strategic places within the cinemas or multiplex malls; it is a wonderful opportunity to display the products such as screen entry arch (3D pattern), sign ages (back or front light), staircases, box offices, and standees. This makes the audience observe the products much easier.

Multiplex / Single Screen Cinemas:

Backlits: Thin LED Backlit Board. This is a thin backlit board with LED lighting and a snap-on Aluminium / Iron Frame. The Backlight Board image is digitally printed on a transparent Film/flex in high resolution. LED backlit boards have the advantage of bright light that is homogeneously diffused over the entire portion of the image.

Digital / Sign Boards: It is the design or use of signs and codes to communicate a message to a specific group, usually for the purpose of branding/advertising. The main determination of signs is to connect, to transport information designed to assist the receiver with decision-making based on the details provided. On the other hand, promotional signage may be designed to influence receivers of the merits of a given product or service. Signage is different from labeling, which conveys information about a particular product or service.

Arch gate: It is a new design that creates a sporadic quality of in and out-doors residential, commercial, retail, and leisure spaces. Active with boutique browsers and café culture. Arch offers an accurate international high-street fashion experience, leading to the sparkling retail galleria that provides the stage on which over 100 of the country’s top retailers redefine the face and future of shopping.

Standees: It is a large self-standing display promoting a movie, product, or event. It is naturally made of foam board and may vary from big self-standing posters to extravagant three-dimensional display devices with migrating parts and lights.

Seat branding: This is called seatback advertising. All kinds of businesses opt for such kind of advertising as it offers a longer period of engagement with the bystander. Usually, the whole theatre carries the same kind of advertisement behind their backs so that the person sitting behind them can see the ad.

Advantages:

1. Our creatives will share a specific message in the way audience understand
2. Nice-looking and catches the attention of the audience
3. It helps in brand recall
4. It creates Strong visual impact to audience on the product
5. Eye-catching – It grasps audience’s attention